Category Creation: What I’ve Learned From Some of the Biggest Names in SaaS
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MAY 26, 2021
Mark Organ , creator of two new categories of marketing software as founder and CEO of Eloqua and Influitive, said it all revolves around getting close to your customer any way you can. . It’s vital to take something disruptive and get the Gartner and Forresters of the world to repeat that same narrative. They were listening 24/7. .
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