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Pepsi, McDonald’s and the latest in digital out-of-home

Martech

When customers are out in the world and see out-of-home displays, awareness grows and they take actions like checking out a website on their phones. The buzz about “Pepsi 125 Diner” extends beyond the physical space and helps achieve Pepsi’s goal of reaching broader cultural recognition. Experiential culture. Image: DPAA Global.

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Making the Most of the Women’s World Cup 2023

Digilant

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. As disparities in female and male sports media coverage remain prevalent, more fans and athletes are voicing their opinion encouraging media companies to shift their priorities.

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Making the Most of the Women’s World Cup 2023

Digilant

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. As disparities in female and male sports media coverage remain prevalent, more fans and athletes are voicing their opinion encouraging media companies to shift their priorities.

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AI applications for digital out of home advertising

ClickZ

Dynamic Creative joins the dots between data-driven media planning and the mindset of a consumer at a given time, in a given place, making the medium truly reactive, and much more intelligent, as well as driving efficiencies. Predictive analytics & audience targeting.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

The answer is media buyers. That's where media buying comes in. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. Whether they're watching a TV show or scrolling through a website, media buyers get brands in front of their target market.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

“Liking&# is a public display of affection for the brand… it’s endorsing the brand. “Liking&# is a public display of affection for the brand… it’s endorsing the brand. If I publicly endorse you, the permission is pretty much part of the package, right?

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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website?