Pepsi, McDonald’s and the latest in digital out-of-home
Martech
OCTOBER 13, 2023
When customers are out in the world and see out-of-home displays, awareness grows and they take actions like checking out a website on their phones. The buzz about “Pepsi 125 Diner” extends beyond the physical space and helps achieve Pepsi’s goal of reaching broader cultural recognition. Experiential culture. Image: DPAA Global.
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