markempa

JUNE 14, 2005

Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers. Where do you think WOM fits into a traditional lead generation strategy ? BtoBOnline Link: Word-of-mouth marketing gets people buzzing. BtoBOnline Link: Word-of-mouth marketing gets people buzzing.

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

markempa

JUNE 14, 2007

« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? Blogs, podcasts, WOM, etc.) It’s a momentum thing.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

markempa

MARCH 30, 2005

« New PDF Tracking Gives Us Pause | Main | Podcast: Landing Pages for Lead Generation » Word of Mouth Marketing relies on reputation not branding The premise of my post is that B2B marketing and B2C marketing are different. Our reputation leads others to make conclusions about our brand but our brand doesnt create our reputation.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

markempa

MAY 25, 2005

Cullinane asserts that we can manage word-of-mouth just as we would any other lead generation tactic. To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP). Cullinane asserts that we can manage word-of-mouth just as we would any other lead generation tactic.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

markempa

MAY 20, 2005

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM). Make your shortlist.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

MAY 23, 2005

This presents a great opportunity for those companies who want to be positioned as thought leaders and keep their audience coming back. Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events. The results. The results.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

JUNE 8, 2005

This is especially important in generating postitive word of mouth (WOM) too. As an expert, people and companies will seek you out when they have problems. click image to enlarge) The thought leadership mindmap, shows some of the types of content that you can use to position your company as “the” experts. It must be relevant!

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120