Marketing Interactions

SEPTEMBER 26, 2022

Dark social is limiting your visibility and insights that used to flow from trackable data. A new role now has a major influence on buying decisions for what you sell. Further, the downsides of regret are many, including slower buy cycles, frustrated teams, and lower retention or growth for those accounts.

Ideal Customer Profiles 80

Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

Marketing Interactions

JULY 31, 2022

Because buying is a 2 nd job, they also jump in and out of buying activities making it tougher to pin down just where they are in their buying process—or even if they are actively in-market buyers. Dark social is in full play. It sounds like I just made the case for the first assertion, right? Read that again.

B2B 75

B2B Buyer's Journey Gartner B2B Sales 75

Marketing Interactions

JULY 5, 2021

Did they like it on social? A single asset is unlikely to do that when buyers admit they’re doing more research, buy cycles are taking them longer, more people are involved, and confidence in the ability to justify decisions is flagging. Did they spend enough time to really ingest it? Or was it a drive by view, quickly exited?

Relevance 140

Relevance Top of Funnel B2B Content 140