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How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

Prospects with buying intent show several different research methodologies that can also be used to segment them & then, based upon the respective stages of their individual buying-cycles, targeted content can be used to expedite their journeys through the sales funnel & boost sales conversions.

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Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

ABM is about leveraging omnichannel marketing in order to acquire new prospects & engage with the existing ones, while measuring metrics such as in-situ funnel conversions & Return on Marketing Investment (ROMI) make more sense for running & improving ABM campaigns.

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The Future of Marketing: Is The Science of Marketing Taking Over?

Marketing Insider Group

Return of Marketing Investment (ROMI) is a critical way for us to demonstrate the impact and tangible results we generate. Technology and innovation have changed the landscape, affecting consumer and customer behavior, decision-making and buying cycles. What are you doing differently?

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How to Define & Measure Social Media KPIs Part V

Valasys

to figure out what’s trending & what’s not. YouTube KPIs are also classified based on the three stages of a typical buying cycle namely awareness, consideration & action. How to define social media KPIs is a question on the mind of every marketer today.

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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

Create Blogs on Trending Topics: Keeping abreast with the latest developments within a niche & being in touch with the major influencers & most importantly with the prospects, ensures that the marketers always have an idea about the latest trending topics within a business.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Competitively benchmarking the best & relevant keywords for niche-specific audiences can help the marketers in strategizing & executing their content strategies around those keywords to optimize the return on their marketing investments (ROMIs). . They focus on optimizing for their titles, meta-descriptions & URLs.

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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Not only that, the brands need to provide seamlessly excellent users’ experiences (UX) to their customers at each stage of their buying cycles, across omnichannel & also need to provide them with exemplary after-sales services to delight them, & to inspire the positive words to complement the marketing endeavors.