Hubspot

JANUARY 5, 2023

As a result, their buying preference has shifted to a self-service approach. Buscemi adds, "There are tons of studies that say a buyer is 60% to 70% of the way down the buying cycle before they even reach a rep — and those studies are 10-years-old. Buyers have an abundance to pick and choose from.". Let's dive in.

Top of Funnel 77

Top of Funnel Buyer's Journey SMB Peer-to-peer 77

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. But questions abound, and many aren’t sure where to focus their attention or efforts. Marketing technology (martech) is advancing quickly. But which developments are real and imminent, and which are hype? Or at least, not important yet? Image credit: KoMarketing. LinkedIn Pulse ).

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Content Standard

FEBRUARY 9, 2015

A small- to medium-sized business (SMB) in the mobile technology industry reported two times the return. In theory, these teams have bigger budgets than their peers who are just starting out, but you’d be surprised to learn how lean today’s enterprise marketer actually operates. This kind of ROI has been a long time coming.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Analytics Tools Marketing Automation Services 40

Online Marketing Institute

APRIL 4, 2011

More importantly, this type of strategy provides an opportunity to connect and share with social media friendly peers. More importantly, this type of strategy provides an opportunity to connect and share with social media friendly peers. Are you a Search Engine Watch Member? |

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

The ROI Guy

JANUARY 25, 2011

Buyer Facilitation versus Selling The majority of B2B sales teams have faced an elongated sales cycle over the past few years. But the problem is not “why sales cycles are getting longer&# , its why buyers are taking longer to make decisions.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

NOVEMBER 4, 2010

As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40