article thumbnail

8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

article thumbnail

How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Employing social listening can help brands track, analyze & respond to conversations about them on diverse social media channels. Deliver Hyper-Personalized Content to the Prospects: An important part of scaling-up personalization to streamline the B2B sales cycle involves delivering hyper-personalized content to the prospects.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

Understanding your customers well & delivering personalized experiences inspires customer loyalty & evangelizes others about your brands via positive Word-of-Mouth-Marketing (WOMM). Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). Why Customer Experience Management is Important.

article thumbnail

4 Ways to Transcend Your Lead Generation Endeavors to Outlast Your Competitors

Valasys

Lead generation lies at the center of every B2B marketing endeavor, be it Email Marketing, Content Marketing, or Social Media Marketing (SMM). Read more on: How to Assimilate Competitive Benchmarking in Social Media. Read more on 8 Reasons why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

article thumbnail

How to Build Customer Loyalty with Content Marketing

Valasys

The trick lies in focusing on every part of the buyers’ journeys & accordingly designing pieces of content tailored to each of the individual buying cycles of the prospects. Social Media is an excellent place to interact with the audiences & interrogate them to discover if a particular form of content resolves their challenges.

Loyalty 72
article thumbnail

How B2B Marketers can stay close to their Customers

Valasys

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. & content reflecting on positive word-of-mouth-marketing (WOMM). B2B customers value the testimonials. &

article thumbnail

5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

Writing blog posts after researching the most common keywords being searched for by the prospects during their buying cycles helps the marketers in evoking positive emotions such as trust in the minds of customers. Moreover, displaying positive customer testimonials across omnichannel ensures that positive brand equity is developed.