Adobe Experience Cloud Blog

MAY 23, 2010

There’s no limit to the ways B2B social media marketing can help organizations build brands and amplify lead generation efforts. But for B2B marketers who have yet to venture into the social web, getting from point A to point B isn’t as cut and dry. On the Savvy B2B Marketing Blog, C. for B2B marketers.

Social Media 48

Social Media Media Web 2.0 B2B 48

Adobe Experience Cloud Blog

JUNE 6, 2011

Today’s marketers need to factor this into their lead generation tactics in order to attract and convert these prospects into qualified leads. Here are five key areas leading marketers are paying attention to now. Content creation is essential to the B2B marketing mix. Integrate social media strategies.

Lead Generation 48

Lead Generation Sales Qualified Leads Generation Lead Ranking 48

Adobe Experience Cloud Blog

MARCH 26, 2014

As any marketer who has decided to start truly engaging with their audience can tell you, those same feelings usually apply. As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. Measure and Analyze.

Multi-Touch Attribution 48

Multi-Touch Attribution Peer-to-peer Lead Ranking Lead Scoring 48

Adobe Experience Cloud Blog

MARCH 22, 2013

by Dayna Rothman Here is a scenario that resonates with many marketers using inbound marketing as part of their marketing mix. You create your blog, social accounts, maybe a couple of ebooks, and invest in marketing automation software. At first, things are going great! non-promotional) information.

Inbound Marketing 48

Inbound Marketing High Quality Lead Marketing & Strategy Cross-Selling 48

B2B Marketing Zone Posts

MAY 3, 2010

Great stuff this month in the world of B2B Marketing. The following are the top items from featured sources based on social signals. Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

LeadSloth

JANUARY 12, 2010

Integration of Social Media, Inbound Marketing and Marketing Automation. Sales & marketing alignment. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Manager, Inbound Marketing, Marketo. Mike Volpe , VP of Inbound Marketing, Hubspot.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Adobe Experience Cloud Blog

APRIL 23, 2012

Don’t be afraid to ask prospective customers directly what they’re looking for in a product – social media has made informal market research like this a breeze. Armed with this knowledge, you can plan and create content that targets prospects at each stage in the buying cycle. Plan your Content. Don’t Forget Video.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48