Marketing Interactions
SEPTEMBER 26, 2022
Only 16% of B2B marketers rate their current lead nurturing initiatives as excellent, per the 2022 Lead Nurturing & Acceleration Benchmark Survey. Further, the downsides of regret are many, including slower buy cycles, frustrated teams, and lower retention or growth for those accounts.
Marketing Interactions
APRIL 18, 2019
Complex Buying Processes Require Small Shifts. If your buying cycle is 6 months, buying is obviously not the shift you’re looking for out of the gate. Continuing this engagement requires that you lay out the small shifts in change that your buyers need to accept in order to buy. Asking for big swings doesn’t work.
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Marketing Interactions
AUGUST 8, 2021
It’s akin to filling out a form to get a paper making them a lead, instead of just a contact interested in the topic. Others often start with “why you need our solution” or “why choose to buy our solution.” A case also exists for how we develop our lead scoring schemas. This determines the length of their buying cycle.
Marketing Interactions
DECEMBER 26, 2016
Corporate Visions recently surveyed more than 400 B2B organizations to find out how one statistic is creating challenges at the intersection of content strategy, sales enablement, and lead conversion. And nearly half of them describe their lead conversion efforts as “sketchy.”. The result is its State of the Conversation Report.
Marketing Interactions
OCTOBER 5, 2022
Just as your marketing programs nurture net-new buyers across lengthy buying cycles, retention programs must kick in after onboarding and continue across the customer lifecycle. And finally, as RevOps adoption grows , alignment between marketing, sales, and customer success will only get stronger.
Marketing Interactions
AUGUST 24, 2021
There’s a reason statistics exist that verify buyers push sellers back to the end of the buy cycle and only spend about 5% of that time engaged with your sales rep. Think about what your buyers have already gone through before they engage with your sales reps. They’ve got work to do. Jobs to complete. Thinking to be done.
Marketing Interactions
JULY 5, 2021
A single asset is unlikely to do that when buyers admit they’re doing more research, buy cycles are taking them longer, more people are involved, and confidence in the ability to justify decisions is flagging. It’s time for marketers to go way beyond top of funnel, or a focus on lead acquisition.
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