Five Ways B-to-B Marketers Need to Change Their Game
Biznology
DECEMBER 21, 2011
First, you need to take an active role in the early stages of the buying process, to ensure that your solutions are front and center, and that you are in the game of influencing buyers as they educate themselves online. Enhance its interactivity by adding downloadable content in exchange for registration. A library of content assets.
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