Biznology

DECEMBER 21, 2011

Enhance its interactivity by adding downloadable content in exchange for registration. Populate your website with white papers, research reports, videos, how-to guides, technical documents, archived webinars, all written in objective, non-salesy language, to help educate buyers and help influence them toward your solution.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

Biznology

AUGUST 10, 2016

You could, for example, only measure the quality of your assets (white papers, case studies, videos demos, etc.) That severely limits potential buyer interactions with your key assets.The other main problem with requiring registrations is abandonment. The idea is to let the data guide you in what attribution model works best.

Top of Funnel 80

Top of Funnel Co-Registration Marketing Attribution Lead Ranking 80

Biznology

FEBRUARY 23, 2015

Use specific content solutions to impact different stages of the buying cycle. ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. Don’t create content for the sake of creating content. Maersk now has more than 1.5m

Case Study 80

Case Study Case Studies Studies Enterprise Management 80