PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time. What is intent data?

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Buyer Intent Intent Data Intent Work Management 62

Valasys

APRIL 3, 2023

Sales and marketing teams are always trying to accomplish more with less. Leaders are now more than ever asking, “How can we modify our GTM strategies in light of the anticipated market conditions for 2023?” What exactly intent data?

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Intent Data Intent Marketing AI Marketing Analytics Tools 52

TrustRadius Marketing

OCTOBER 3, 2022

It’s no secret that winning brands are leveraging intent data throughout the buyer’s journey. From gaining access to rich signals of in-market buyers to incorporating such data in marketing and sales platforms, organizations can quickly identify and reach prospects and build stronger relationships. .

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Intent Data Account Based Marketing Intent ABM 52

PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website's Experience More Personalized for Anonymous Users Send Customized Emails to Leads. The Relationship Between Intent Data and Account-Based Marketing Conclusion.

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Intent Data Intent Marketing AI Lead Ranking 62

Valasys

MAY 3, 2019

Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles. A report by ABM marketing report in 2018 found that only 25% of the B2B marketers were using intent data.

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Intent Data Intent Analysis Top of Funnel 49

Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Let’s break that down.

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LiveRamp

JUNE 27, 2019

Knowing when a prospective customer is in-market for a B2B solution can be a challenge for B2B marketers. B2B buying cycles are often 12 to 18 months long and purchase prices can be tens of millions of dollars. Enter B2B intent data to help. Intent Data Collection Methodology.

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Intent Data Intent Intent Signal Allocation 45

NetLine

APRIL 14, 2022

This year, in our sixth edition, we’ve not only raised the bar, but we’ve also delivered an entirely new set of must-see data points to the party. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers. of all registrations), B2B Marketers promoted 20% more White Papers than eBooks.

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Intent Webinar Metrics Peer-to-peer Intent Data 97

DiscoverOrg

AUGUST 7, 2018

Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies. What is Intent data?

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Intent Data Intent Lead Ranking Bombora 314

Heinz Marketing

NOVEMBER 22, 2020

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. If you’re running an account-based marketing initiative in your organization but not using an account engagement tool, you’re missing out. It’s able to collect first-party data, including: . million B2B websites, Digital advertising impressions, and.

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Marketing Automation Services Work Management Marketing Management Buying Cycle 139

SalesIntel

DECEMBER 8, 2023

It includes information about software, hardware, or IT infrastructure, offering valuable context for targeted sales or marketing approaches. Behavioral Insights: This facet of data enrichment focuses on understanding how leads or customers interact with content, websites, or communications.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

NetLine

JULY 17, 2023

As B2B marketing becomes more complex, high-quality, buyer-level, and validated intent data is necessary to drive success. But as B2B marketers start using intent data, what do they need to get the most out of it? Source: NetLine’s How Buyer-Level Intent Data Reveals “Who” is Ready to Buy?

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Intent Data Intent Lead Ranking B2B Marketing 52

Valasys

JANUARY 23, 2020

To develop an impregnable B2B sales strategy, marketers need to get more qualified leads, which helps maintain a healthy sales pipeline. Also, filling the pipeline with high-quality leads helps in efficient pipeline management as marketers have surplus resources to last whilst long sales cycles. What is Lead generation ?

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Zoominfo

MAY 21, 2021

That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. GTM Plays Automated go-to-market plays that can rapidly scale your business. Try it Now What is Intent Data?

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Intent Data Intent Lead Ranking Marketing Websites 130

NetLine

MARCH 2, 2023

If you’re a B2B marketer, chances are you’ve heard of “intent data” but may not understand what it’s all about or how to use it effectively. What is the Definition of B2B Buyer Intent Data? Why Has Buyer Intent Data Become Such a Hot Topic for B2B Marketers?

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Intent Data Top of Funnel Intent Ideal Customer Profiles 75

TrustRadius Marketing

OCTOBER 3, 2022

To adapt to this shift in buying behavior, brands not only need to consider new avenues such as intent data, but they also need to dig deeper into the best intent data sources for prospecting new customers. However, marketers need to understand the different types of intent data and use them accordingly. .

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Intent Data Ideal Customer Profiles Top of Funnel Intent 52

QuanticMind

DECEMBER 17, 2018

It might seem like advertising and customer experience are two diametrically opposed concepts — and truth be told, when marketers evaluate customer experience, they rarely consider how advertising impacts their audience. Below are some key initiatives marketers can take to fully consider and embrace the customer experience.

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DiscoverOrg

AUGUST 7, 2018

Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies. What is Intent data?

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Intent Data Intent Lead Ranking Bombora 120

PureB2B

JANUARY 3, 2022

It’s no secret lead generation is one of the key challenges all marketers face. While the concept of collecting and delivering authentic and qualified sales leads isn't new, the different ways marketers can increase the number of leads that eventually convert into sales has certainly evolved. Is my marketing spend driving overall ROI?

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