Industrial Marketing Today

OCTOBER 1, 2011

In my conversations with industrial companies about inbound marketing, I find my audience agreeing with me up to a certain point and then there is a big disconnect. I see heads nodding in face-to-face meetings or hear plenty of “Uh-huhs” on the phone when I talk about the benefits of inbound marketing.

Top of Funnel 60

Top of Funnel Inbound Marketing Bulldog Solutions Lead Scoring 60

Industrial Marketing Today

AUGUST 26, 2011

Inbound marketing with content has been getting all the attention lately. Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they say it is old school and no longer effective. They know what they need and are looking at vendor sites for specific information.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

ViewPoint

JUNE 15, 2012

Increased budgets of this nature are including outbound telemarketing and lead generation companies. Budgets seem to be there for marketing and sales initiatives that can measure the return on investment. Outbound vs. Inbound: We Can’t Get Away from Basic Integrated Marketing.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

B2B Marketing Traction

JUNE 9, 2011

Buyers don’t want to be bothered by the interruption of ads or telemarketing calls. Buyers want information about products and services when they want or need to buy something. Because of the focus on the buyer, a new term and a new activity has emerged in marketing today – lead nurturing. Buyers are in control.

Lead Nurturing 100

Lead Nurturing Telemarketing Leads Lead 100

Marketing Insider Group

FEBRUARY 23, 2012

So instead of lead generation or demand generation , content marketing might be the term to use. Eric describes the two processes: Lead generation: collecting registration information, often in exchange for content, in order to build a marketing database for email or telemarketing followup. We need to generate leads.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Lead Generation Work Management 100

Marketing Insider Group

JUNE 18, 2010

When prospects are ready to buy, they will use keyword search to research products and solutions. And when prospects land on your website, it is important that they find the information they are seeking. Intuitive navigation, deep content, and obvious contact information are keys to utilizing your website to drive leads.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Adobe Experience Cloud Blog

MARCH 3, 2011

Send pertinent messages related to where your prospect is in the buying cycle offering them information to help move them from one stage to the next. Online marketing (such as search engine optimization and Pay Per Click) works best for inbound marketing. Communicate with leads in time.

Sales Qualified Leads 48

Sales Qualified Leads Lead Ranking Lead Scoring Buying Cycle 48