Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

SEPTEMBER 26, 2019

Having omnipresence in an era of multi-channel marketing is essential for marketers to target the right set of audiences with the right pieces of information to streamline the sales’ conversion cycles. 6) The Number of Daily Active Users: These metrics help to track the most trustworthy fans who visit the channel every day.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

JULY 29, 2019

Writing blog posts after researching the most common keywords being searched for by the prospects during their buying cycles helps the marketers in evoking positive emotions such as trust in the minds of customers. Emotional analytics can help in optimizing content strategy through multi-channel marketing.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

SEPTEMBER 10, 2019

Besides, Word of Mouth Marketing (WOMM) is also inexpensive & hence, is highly rewarding in terms of revenue generation & optimization. It is a challenge for marketers to identify the most relevant marketing channels across the web for targeting their prospects.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

NOVEMBER 4, 2019

Benefits of content personalization for B2B marketers pay off in the form of improved return on marketing investment (ROMI), as the data can serve as the microscopic lens for understanding the customers better & improving their experiences. Ways Content Personalization Benefits B2B Marketers. Customer experience is the new marketing.”.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

JULY 16, 2019

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI).

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40