Valasys

JANUARY 17, 2020

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. According to a report by Gartner, B2B marketers generate a meager of 19.4% of their digital commerce revenue from mobile.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

APRIL 15, 2020

B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. Read more on How to Build Customer Loyalty with Content Marketing. Read more on 6 Tips to Evolve Your Content Strategy in 2020.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Valasys

FEBRUARY 28, 2020

The trick lies in focusing on every part of the buyers’ journeys & accordingly designing pieces of content tailored to each of the individual buying cycles of the prospects. According to Gartner, “Stories have the power to engage prospects with an emotional hook that endears them to a brand.”.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

APRIL 3, 2023

As a matter of fact, Gartner shows that imminent purchasers spend around half of their exploration time gathering data from outsider sources. By the end of 2022, more than 70% of B2B marketers will be using third-party data to target prospects, according to Gartner research. One-fourth of people regularly watch YouTube news.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Hubspot

MARCH 27, 2014

Just 10 years ago, social media, search marketing, mobile, Google, and YouTube were in their infancy. As Jake Sorofman, research director with Gartner for Marketing Leaders, writes for the Harvard Business Review , the multibillion-dollar online advertising economy is giving rise to a new type of marketing leader. Beyond Digital.

CMO 28

CMO Enterprise Management Work Management Marketing Management 28

Single Grain

MARCH 9, 2021

Step 6: Publish your webinar on YouTube. Make sure to add closed captions to make it easier for YouTube to understand your video’s context. Apart from webinars, you also need to create videos to support your content strategy – because 65% of senior executives visit the website related to the video posted on YouTube. Conclusion.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Convince & Convert

SEPTEMBER 20, 2010

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149