funnel 
KoMarketing Associates
DECEMBER 8, 2021
B2B buyers have access to more data and information than ever — and that isn’t always a good thing. Buyers can get lost, not just in the buyer’s journey, but also in the overload of information and options they find online. The B2B buyer’s journey is no longer a straight line from discovery to conversion.
KoMarketing Associates
MAY 21, 2019
And, for many of our clients, whose buying cycles can reach up to 18 months, high volume keywords tend to drive top of the funnel traffic, which take time to convert. However, when we look at the search results, we can see these results aren’t for someone who’s ready to buy. Write for the Funnel. How do I know?
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KoMarketing Associates
SEPTEMBER 11, 2018
B2B buying cycles can take up to 18 months , multiple touch points can occur, and on top of all of that, many businesses don’t have the right tools in place to measure marketing efforts. Analyze Your Content Funnel. Finding Content Gaps: Moving Buyers Through the Funnel. How can we give them the information they need?
KoMarketing Associates
OCTOBER 11, 2018
Different types of content, of course, play their unique parts in the buying cycle. SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. Certainly, a lot has changed since then.
KoMarketing Associates
AUGUST 8, 2013
As B2B marketers, it’s important we understand the buying cycle and what information is needed for our audience to make a purchasing decision. That’s pretty high and I want to know if the page is missing information or if I’m perhaps I’m targeting the wrong keyword. Goals & Funnels. Current Content.
KoMarketing Associates
MAY 4, 2017
As marketing technology and information access continues to evolve, B2B buying behavior changes as well. Here are some of their definitions: Ardath Albee & MLT Creative : “A buyer persona is a composite of different factors that affect your buyer and motivate him/her to buy.
KoMarketing Associates
APRIL 18, 2017
For example, if you have 12 months of data, you will be able to revisit and analyze the top post from the previous year to see the format and information that was included to drive traffic. After you’ve done this for several months, you will build up a repository of top performing posts which could help you in the future. Final Thoughts.
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