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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

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Content SEO

Online Marketing Institute

Others really only need the benefit of process driven or template level SEO. By template level SEO, I mean modifications to the web site templates that are used with the content management system to dynamically populate keywords in title tags, image alt text, breadcrumb navigation and similar locations. out of 5) Loading.

SEO 40
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Creating Digital Content for Industrial Marketing

Industrial Marketing Today

It also includes downloadable whitepapers, eBooks, product datasheets, application notes, technical articles, how-to and best practices guides, FAQs, videos, webinars, podcasts, presentation slides, blog posts and content for use in social media. Match your content to the site visitor’s role and their stage in the buying cycle.

SIC 60
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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Difference Between B2B SEO and B2C SEO.

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What 3,000+ Job Postings Taught Us About Today's Content Marketers

Hubspot

At the very least, content marketers must have a basic understanding of SEO tactics like keyword analysis, link building, and on-site and off-site optimization in order to create and execute successful campaigns and strategies. For quick reference guides, HubSpot offers a free guide to HTML hacks plus a FAQ on CSS. 4) Programming.

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Best of 2008: Web & SEO Copywriting

WebMarketCentral

Here are some tools, tips and guidance for crafting more effective and compelling web copy, from among the best articles and blog posts on web and SEO copywriting from last year. Writing for the web involves requires as much art as any other form, plus another level of science.

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The Pros and Cons of Form-Free Content (And Which to Choose)

Hubspot

Better SEO: Typically, marketers don't search engine optimize gated content, since the goal is visitor-to-lead conversion, not SEO ranking. More Site Traffic: Better SEO and more content sharing means you're going to drive more traffic to your site -- both new and repeat visitors as your reach grows and you build a loyal audience.