Buying Cycle, FAQ and Information

Creating Digital Content for Industrial Marketing

Industrial Marketing Today

DECEMBER 1, 2011

“We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. Industrial buying decisions are usually made by a committee of different stakeholders and rarely by an individual. Truth: That’s just the tip of the iceberg!

SIC

SIC Peer-to-peer Buying Cycle Copywriting

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

B2B Marketing Zone

Industrial Marketing Today

Creating Digital Content for Industrial Marketing

Using Content to Move Prospects Forward in the Sales Cycle

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