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Blog: What Are the Benefits of Conversational AI?

Conversica

At the most basic level, chatbots are rules-based technologies used to redirect website users or answer FAQs with limited or no natural-language understanding. AI Assistants conduct outreach on leads that may not necessarily have indicated they’re ready to buy and wouldn’t be a great use of Sales’ time. It’s only human.

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Include video content in your buyers’ journey

Biznology

With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the information they need very quickly. Including video content into your buyers’ journey will build business value at every stage of the buying cycle.

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11 Things to Do Every Month to Boost Your Conversion Rates

Content Marketing Institute

Understanding customers’ buying cycles can also help you improve conversion rates. If you’re investing in paid search, paid social, or some other pay-per-click campaign, keep rigorous track of the results and see how your creative influences conversions. Update email campaigns. Track conversions that lead to sales.

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Creating Content for Every Stage of the Client Journey

Circle Studio

Content is useful for attracting prospects and generating and nurturing leads as they move through the stages of the buying cycle, but you shouldn’t stop at business development and sales. Prospects are looking for detailed firm information, data sheets and project profiles. This is where more traditional content plays a role.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. In the awareness stage, the primary goal is to generate leads with more broadly-applied keywords or blog posts by collecting their contact information. Watch Webinar.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. In the awareness stage, the primary goal is to generate leads with more broadly-applied keywords or blog posts by collecting their contact information. Watch Webinar.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. In the awareness stage, the primary goal is to generate leads with more broadly-applied keywords or blog posts by collecting their contact information. Watch Webinar.