Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Ambal's Amusings

MAY 17, 2010

Why should you engage prospects consistently across the complete buying cycle? " Ardath Albee helps her clients create customer-focused eMarketing strategies that generate more sales-ready. " Marketers will employ nurturing programs across the entirety of buying cycles to fuel pipeline momentum.

Emarketing 100

Emarketing Buying Cycle B2B Sales Marketo 100

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Ambal's Amusings

MAY 12, 2010

Recognizing that marketing automation tools are only effective when fed sufficient content to nurture leads throughout the buying cycle, more B2B organizations will commit a growing percentage of their budget to content creation. Restructure websites around buyer personas and buying stages, and/or launch prospect-focused microsites.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Ambal's Amusings

APRIL 21, 2010

Galen De Young, managing director of Proteus B2B and Proteus SEO, helps B2B clients integrate content marketing, social media, email, and SEO to generate and nurture leads. Conduct an audit to determine nature and effectiveness of content marketing assets vis-à-vis purchase influencers and points in the buying cycle.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Long Tail Marketing B2B 100

Ambal's Amusings

NOVEMBER 12, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! B2B buying cycles are lengthening. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. She has also written for many marketing blogs, and is a frequent contributor to Marketo ’s popular blog, Modern B2B Marketing.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Storytelling through content marketing, blogs, social media & more. Social Media Bouncer.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100