The ROI Guy

SEPTEMBER 29, 2010

Tech Media publishers have seen an exponential shift in buyer behaviour, recognizing that the B2B buying decisions these publications support are now Internet driven , and that buyers are in control of the buying cycle like never before - seeking trusted sources of diagnosis, advice and recommendations.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

ClearVoice

SEPTEMBER 22, 2020

Content can help brands differentiate themselves. As you craft your content strategy, think about how your solutions can fit with what your ideal patient or buyer is seeking. The length of your content needs to be appropriate for your industry, your audience, and the stage of the consideration and buying cycle.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Webbiquity

APRIL 23, 2013

Disruptive as it is, this philosophical shift has spread widely and quickly: according to recent research , “86 percent of companies serving consumers and 92 percent of ‘business to business’ companies now use content marketing.” Sourcing B2B Content For Marketing Strategy!

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100