The ROI Guy

SEPTEMBER 29, 2010

Tech Media publishers have seen an exponential shift in buyer behaviour, recognizing that the B2B buying decisions these publications support are now Internet driven , and that buyers are in control of the buying cycle like never before - seeking trusted sources of diagnosis, advice and recommendations.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

ClearVoice

SEPTEMBER 22, 2020

Content can help brands differentiate themselves. The length of your content needs to be appropriate for your industry, your audience, and the stage of the consideration and buying cycle. Assisted living facilities : Trust and care quality is especially important.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Webbiquity

APRIL 23, 2013

” Since content marketing itself is no longer a differentiator, practitioners are asking questions like: how can I efficiently create a steady stream of fresh, relevant content? The process starts with understanding your prospects’ buying cycle and creating content for the top, middle and bottom of the sales funnel.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100