Martech

MAY 10, 2022

They come to us to research categories, read in-depth reviews, run product comparisons, and learn about feature data which includes watching videos, viewing demo content, and accessing pricing intelligence.”. Are they accessing pricing data? Read next: The B2B customer journey is set on a digital track. Let us know!

Buying Cycle 85

Buying Cycle Intent Ideal Customer Profiles Planning 85

Engagio

AUGUST 15, 2023

If you’re using ad tech from a provider other than Demandbase, chances are you’re using a platform that doesn’t speak B2B as its native language. That’s not the case at Demandbase. Meet Demandbase Piper Earlier this month, we rolled out the red carpet for the Demandbase Piper B2B DSP — the new name for our proprietary B2B ad tech.

Paid Search Agency 62

Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

6sense

SEPTEMBER 14, 2021

The result was a confusing and disjointed experience for FARO’s customers, which hindered the company’s ability to effectively guide customers through their long buying cycle — and it showed. She had been paying attention to 6sense for years and reached out to request more information.

Sales Management 62

Sales Management Digital Marketing Funnels Lead Ranking Top of Funnel 62

Influitive

AUGUST 3, 2015

In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Valasys

JUNE 10, 2019

The Hours & Directions Pages, Contact Us pages, Pricing Pages are pages devoted to specific purposes that are aligned with conversions. Signing up for newsletters, webinar registrations & requesting price quotes are signs that imply a buying intent. Machine learning has added new dimensions to modern B2B marketers’ ABM.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Webbiquity

JUNE 14, 2011

92% of b2b buying cycles start with search. Greg Ott , Demandbase. Much of his presentation reflected, indirectly, the capabilities of the Demandbase tool. I think there could be a huge marketing opportunity for the product in the $500-1,000 per month price range. • Greg presented on conversion rate optimization.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

SnapApp

JUNE 6, 2017

Prospective buyers didn’t have access to things like pricing, specs, customer reviews, or competitor information. Source: Demandbase deck based on Demand Gen Report survey ). . In fact, studies show that this increase in research and planning on the buyer’s side has led to the buying cycle getting longer overall. .

B2B Sales 89

B2B Sales Process Top of Funnel Work Management 89