Engagio

JULY 7, 2021

If you currently apply an account-based approach, chances are, you are already at least dabbling in ABX in your B2B marketing; you just haven’t formalised it on paper. With Orchestration, you run a proactive and coordinated series of personalised interactions, some automated and some human, that span the entire customer journey.

B2B Sales 93

B2B Sales Account Based Marketing B2B Marketing B2B 93

Content4Demand

SEPTEMBER 29, 2020

Choose a format like an E-book or white paper to present your findings. Listicles are another great, interactive way to hit on buyers’ top priorities and pain points. Webinars make excellent platforms to present research findings in an interactive, conversational environment. We’ll look at this in more detail next.

Research 90

Research Webinar Metrics Marketing & Strategy B2B Thought Leadership 90

Biznology

FEBRUARY 23, 2015

Use specific content solutions to impact different stages of the buying cycle. ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. Don’t create content for the sake of creating content. Maersk now has more than 1.5m

Case Studies 80

Case Studies Case Study Studies Enterprise Management 80

Full Circle Insights

SEPTEMBER 20, 2022

A typical sales cycle starts with initial research followed by increased engagement across members of the buying group. Multiple interactions are often occurring simultaneously across an account and buying group. White Papers. Demandbase Attribution Debate Yields Surprises. Hello Opportunities!”

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Interactive content and visual storytelling. Data Rich and Interactive. Marketing automation. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62