Engagio

NOVEMBER 18, 2020

Add to this a global economic slowdown, which has prolonged buying cycles, and the COVID-19 pandemic, which has halted traditional marketing approaches. Audience push-and-pull to more channels, including Facebook, LinkedIn, and Twitter. Leaders in next-generation data connectivity, control, and activation.

DemandBase 96

DemandBase Work Management Marketing Management Marketing Automation Services 96

Vidyard

APRIL 6, 2015

Sales and Marketing are sharing the same data, working against the same targets, and are managing different, but equally important portions of the buying cycle. I can make a video and post it on Facebook. As Mark put it, “Those who can innovate quickly on integrating the sales, marketing and service processes will win.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Webbiquity

JUNE 14, 2011

Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • 92% of b2b buying cycles start with search. Greg Ott , Demandbase. Much of his presentation reflected, indirectly, the capabilities of the Demandbase tool.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Biznology

FEBRUARY 23, 2015

Use specific content solutions to impact different stages of the buying cycle. This campaign targeted C-level prospects in financial institutions with $1 billion or more in assets across the buying cycle. SAP has four Facebook pages, four Twitter feeds, and two LinkedIn accounts. Maersk now has more than 1.5m

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Lake One

SEPTEMBER 10, 2020

Whether it’s using SEO to show up on the Google SERP, posting on Facebook, or using paid ads on LinkedIn. Solve for Complex B2B Buying Cycles. DemandBase found that companies that have been using ABM for at least one year saw an increase in 10% revenue, 19% of those surveyed saw revenue growth in excess of 30%. .

Paid Content 52

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 52

Lake One

SEPTEMBER 10, 2020

Whether it’s using SEO to show up on the Google SERP, posting on Facebook, or using paid ads on LinkedIn. Solve for Complex B2B Buying Cycles. DemandBase found that companies that have been using ABM for at least one year saw an increase in 10% revenue, 19% of those surveyed saw revenue growth in excess of 30%. .

Paid Content 52

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 52

PathFactory

SEPTEMBER 5, 2018

Hosted by PathFactory’s Director of Demand Gen, Chris Vandermarel, the panel came together on how to tackle common challenges and share best practices to find success on paid ad and social campaigns: John Dering , Senior Director of ABM, Technology & Strategy at Demandbase. John : At Demandbase, we’re all about ABM.

Paid Search Agency 40

Paid Search Agency Ads Paid Social Agency Account Based Marketing 40