SalesIntel

MAY 13, 2024

This scenario is all too common in B2B sales, where complex solutions and lengthy buying cycles can lead to frustrating interactions. In the business-to-business (B2B) world, the sales experience is not just about transactions but about building long-term relationships and understanding complex needs.

B2B Sales 52

B2B Sales Enterprise Management Work Management Marketing Management 52

Valasys

APRIL 3, 2023

Leaders are now more than ever asking, “How can we modify our GTM strategies in light of the anticipated market conditions for 2023?” As a matter of fact, Gartner shows that imminent purchasers spend around half of their exploration time gathering data from outsider sources.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

The ROI Guy

OCTOBER 22, 2010

Internet fueled buying cycles - research by IDC and Sirius Decisions both indicate that sales professionals are being engaged later and later in the buying cycle, if at all. With more information available, and growing skepticism in vendors, buyers have taken control of the purchasing cycle. What does that mean?

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Zoominfo

AUGUST 23, 2022

As macroeconomic conditions continue to worry Main Street and Wall Street alike, many people are looking to the lessons of the past as indicators of what to expect in the near future. Customers have become more demanding. In addition, many companies are choosing to involve salespeople later and later in the buying cycle.

B2B Sales 100

B2B Sales Trends Zoominfo B2B 100

Oktopost

JULY 12, 2021

Capturing potential clients’ attention and keeping it is a strategic dance of accurately timed, designed, and placed content summed up in one term – lead generation. . A major factor in the success of your lead generation begins with the prior success of your demand generation campaigns. Source: Gartner.

Lead Generation 87

Lead Generation Marketing Qualified Leads Top of Funnel Lead Ranking 87

Oktopost

SEPTEMBER 6, 2022

According to Gartner , 77% of B2B buyers say that their last purchase was difficult or complex. Buyer enablement – the process of simplifying the buying cycle by providing customers with the resources they need to make quick, informed purchasing decisions, has significant benefits. create shorter content.

Work Management 62

Work Management Marketing Management Buyer Personas B2B 62