article thumbnail

Leveraging digital for customer-focused insights

Biznology

Once there, they can engage with product and service content designed specifically for each point in the buying cycle. In this process, 100 trailheads might return 5000 or more related words. This large dataset is then cleaned of inapplicable words and the remainder are classified into topics and subtopics of content areas.

article thumbnail

Demand gen vs. lead gen: Have we reached a final verdict?

Martech

Instead, they want their brand to be at or near the top of mind when their prospect enters a buying cycle. In their mind, a well-educated prospect will come to them when it’s time to buy. You might be seeing my ad on YouTube.You might be seeing my ad, or you might be seeing my logo in a trade show.

Lead Gen 108
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use Attribution Models to Decipher the Right Mix

Vision Edge Marketing

For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? Maybe you use a graduated scale where you give touch points closer to the end of the buying journey more value than touches earlier in the process?

article thumbnail

32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Process: Set your lead generation campaign goals. Look at your pipeline conversion rates; find inconsistencies by total company, sales regions, sales people, and work to improve sales process throughout the funnel. Start classifying your targets in detail. How long are their buying cycles? How many qualified leads.

article thumbnail

Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

ViewPoint

I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. There are great technologies that allow us to serve relevant ads, content and other online interaction opportunities to the accounts and contacts we care about. That’s just part of being a smart marketer today.

article thumbnail

Programmatic Advertising Challenges—and Their Technology-Based Solutions

Digilant

Projected to account for $81 billion worth of digital display ad dollars by 2021, it’s no longer a question of if programmatic advertising will dominate digital advertising. Owning 85% of the display ad market share, the numbers speak for themselves. . have advanced ad-fraud fighting measures in place. The Solution(s)? .

article thumbnail

BrightTALK Unveils new insights tool for B2B Marketers to Target the Buying Intent

Valasys

The insights are based on the content consumption & engagement activities being demonstrated by the B2B clients across omnichannel during their digitized journeys & research processes. The tool is powered by Ads, which is BrightTALK’s propriety artificial intelligence machine.

Intent 40