Buying Cycle Case Study Demographics Marketing Leads 
Industrial Marketing Today
SEPTEMBER 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”
Valasys
JANUARY 17, 2020
Learn more: How to Use Account-Based Marketing to Acquire High-Value Customers. To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles.
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Valasys
DECEMBER 16, 2019
B2B SaaS companies operate differently than other businesses – the product isn’t physical, the purchasing process usually isn’t self-service & the buying cycle is often prolonged beyond expectation. The SaaS marketers also need to share their wealth of product & technical knowledge in an easy-to-understand language.
Industrial Marketing Today
OCTOBER 2, 2010
Go beyond the high-level demographics of SIC/NAICS codes and company size. Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions.
Adobe Experience Cloud Blog
JANUARY 13, 2011
Not only will these posts introduce you to the concept of lead scoring but will also provide the top tips, techniques, tactics and case studies that will transform your practices. So, what is lead scoring ? What lead scoring isn’t – pitfalls to avoid.
Valasys
SEPTEMBER 10, 2019
Word of Mouth Marketing (WOMM) may be inexpensive, but it blossoms only once exemplary products or services are delivered by the brands to their customers. Knowing the Product, Brand & Industry: Marketers need to understand their products. Case studies can be published in numerous formats including videos & texts.
NuSpark Consulting
JULY 15, 2011
Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.
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