Influitive

AUGUST 3, 2015

In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer. It’s also important to tell your advocate’s stories.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Vidyard

OCTOBER 9, 2014

And that’s where targeted content comes in, or so says Avanish Sahai, Chief Product Officer at Demandbase. So get this: Strongview, a customer of Demandbase and avid account based marketers, combined targeted ads with customized content to achieve some pretty eye-opening results. How Does ABM Apply to You? So…Does it Work?

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

Biznology

FEBRUARY 23, 2015

Here are 15 B2B case studies. Use specific content solutions to impact different stages of the buying cycle. This campaign targeted C-level prospects in financial institutions with $1 billion or more in assets across the buying cycle. Content marketing is more important to B2B businesses. Like this post?

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Full Circle Insights

MAY 20, 2022

Can predictive analytics help you accelerate the buying cycle? For example, assume that when you analyzed 100 deals completed last month, you are able to identify three actions a potential customer is likely to take before they enter the buying cycle, such as: Reading online reviews that include your product.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Full Circle Insights

SEPTEMBER 20, 2022

A typical sales cycle starts with initial research followed by increased engagement across members of the buying group. As a result, sellers often miss the opportunity to proactively engage other potential buying group members early in the buying cycle,” wrote Terry Flaherty and Mike Pregler in “Goodbye MQLs!

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Lake One

SEPTEMBER 10, 2020

Highlight those things by creating case studies, client testimonials, and more. Solve for Complex B2B Buying Cycles. DemandBase found that companies that have been using ABM for at least one year saw an increase in 10% revenue, 19% of those surveyed saw revenue growth in excess of 30%. . Increase Visibility.

Paid Content 52

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 52

Lake One

SEPTEMBER 10, 2020

Highlight those things by creating case studies, client testimonials, and more. Solve for Complex B2B Buying Cycles. DemandBase found that companies that have been using ABM for at least one year saw an increase in 10% revenue, 19% of those surveyed saw revenue growth in excess of 30%. . Increase Visibility.

Paid Content 52

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 52