KoMarketing Associates

AUGUST 19, 2013

Lee Odden (TopRank Online Marketing) Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing. Stephanie Tilton (Ten Ton Marketing) – Stephanie Tilton of Ten Ton Marketing is a freelance marketing writer who helps technology companies advance the buying cycle.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

markempa

OCTOBER 17, 2006

Do you have to understand the customer buying cycle? Do you have to understand the customer buying cycle? The brief interview covered the following topics: Who are the right people to engage? Whats your definition of lead generation? The brief interview covered the following topics: Who are the right people to engage?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Generation 120

markempa

JUNE 21, 2006

Create content thats relevant for each stage of the buying cycle. Create content thats relevant for each stage of the buying cycle. Focus on the data points you REALLY need to measure in your CRM. Is your value proposition clear? Does your sales team have sales-ready messaging? Is your value proposition clear?

Lead Generation 120

Lead Generation B2B Sales B2B Thought Leadership B2B Marketing 120

markempa

NOVEMBER 14, 2005

In the complex sale, the length of the buying cycle make the connection between on-the-web activity and the off-line decision to purchase much more difficult to trace. In the complex sale, the length of the buying cycle make the connection between on-the-web activity and the off-line decision to purchase much more difficult to trace.

Lead Generation 120

Lead Generation Analytics Generation Google 120

B2B Marketing Zone Posts

APRIL 5, 2010

In short buying cycles, where the buyer generally understands the category of the offering, and the transaction is quick and simple, this can be measured relatively easily. Inside the Mind of the B2B Buyer – New Paths to Purchase - Fearless Competitor , March 1, 2010 How the B2B buying cycle has changed.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Webbiquity

FEBRUARY 7, 2012

Infographic: Social Media ROI Statistics by Digital Buzz. 11 infographics for your next presentation by Ragan’s PR Daily. ** 5 STARS. Arik Hanson shares a collection of “Infographics that would fit nicely into many digital marketing/PR presentations.” million followers”).

Paid Content 100

Paid Content Social Media Statistics Research 100