SmartBug Media

OCTOBER 20, 2021

Using Metaphors for Storytelling Success. Understand your buyers - Conduct research externally and internally to be sure you understand: Personas - How & where do they consume content? Buyers Journeys - pain points? Keys for Marketers to Salespeople: Talk to salespeople 1:1 - create a focus group.

Hubspot 52

Hubspot Marketing Proposals Template Buyer's Journey 52

Martech Advisor

DECEMBER 16, 2019

Depict the Hero’s Journey. The hero’s journey is an effective storytelling technique, popularized by Joseph Campbell, an American Professor of Literature. Perform all the steps a buyer would before purchasing from you, such as visiting your website, reading the blog and online reviews, visiting your store, etc.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Golden Spiral

APRIL 16, 2019

By the way, I have an influencer marketing background too, so the storytelling is a whole other beast that I'd love to sink my teeth into. Angus Nelson: So, there's a couple different elements, and I think I would start first with storytelling. You talked about the bias of doing an internal group. Look at me! Look at my thing!

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Single Grain

JULY 6, 2021

Customer Champion – who uses data insights to deliver personalized customer experiences throughout the customer journey. Chief Storyteller – who can craft memorable stories to connect your brand to customers. Share your brand story with powerful storytelling. Make sure you understand the brand values.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52