Remove Buyer Personas Remove Lead Remove ROMI Remove Segmentation
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Maximizing Marketing ROI

SmartBug Media

In today’s business environment, measuring and communicating marketing ROI (return on investment or MROI), or return on marketing investment (ROMI), is more important than ever. Make It Personal Segmentation and personalization are critical tools for creating a unique experience for your potential customers.

ROI 69
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5 Ways Artificial Intelligence Scales up B2B Sales & Marketing

Valasys

Following are five ways AI can add value to B2B marketing: 1) Predicting Potential Customers: Once the B2B marketers plan to target a specific persona, they launch their targeting campaigns for generating leads. This, in turn, helps the marketers in building a strong pipeline of leads, targeted at optimizing the sales’ conversions.

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Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

Segmenting the Click-Through rate of individual campaigns helps in designing & executing conversion driven campaigns. The marketers need to align any of these pages to a CTA button in order to track the buyers’ journey. These KPIs are aligned with tracking conversions generated or metrics that might lead to immediate conversions.

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KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data

Valasys

This will allow the B2B marketers to streamline the criteria for market segmentation, based on diverse industries. Market Segmentation : The market segmentation with the help of NAICS or SIC code helps the marketers in deducing which industries entail the major chunk of personas that a company wishes to target.

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How to Define & Measure Social Media KPIs Part V

Valasys

Discovering metrics that help the marketers in competitively benchmarking their competitors as well as in taking steps towards their business objectives, leads to the foundation of what we call the Social Media KPIs (or the Social Media Key Performance Indicators). to figure out what’s trending & what’s not.

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How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

SoLoMo refers to an integrated approach that involves the targeting of buyer personas across social media platforms, targeting local audiences & mobile marketing for the purpose of acquiring new customers for B2B businesses & retaining existing ones. Local Marketing: .

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Return on Marketing Investment: A Professional Services Primer

Hinge Marketing

Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. In fact, there are many different ways to calculate ROMI — and just as many opinions on the best way to do it. If you segment your list, you can also determine how different audiences are responding to your outreach.