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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Emphasize Problem-Solving: Frame your product/service as the solution to the buyer’s pain points, not just a list of features. Important: This isn’t about overwhelming visitors with endless content.

Tactics 75
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Your Complete Guide to Creating Top of the Funnel Content

Scoop.it

Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage. . You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. Below is a great visual representation of what the funnel looks like.

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9 Alternative Digital Marketing Strategies You Shouldn’t Overlook

Outbrain

Developing a Buyer Persona. You’ll be able to answer these questions easily if you develop your brand’s buyer persona. In a nutshell, a buyer persona is a research-based profile of your target customers or audience. You can do it from your website before customers check out or while they’re browsing.

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How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. So to build out Marco's blog , the folks at Leighton helped Marco do the following: Research and create buyer personas.

Traffic 28
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17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)

Hubspot

1) Long-Tail Keywords. Long-tail keywords are cool. But a long-tail keyword could be something like “inbound marketing software.”. It’s the concept of not showing the same message to a brand-new visitor to your site that you would to a customer who''s been to your site multiple times.

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17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)

Hubspot

1) Long-Tail Keywords. Long-tail keywords are cool. But a long-tail keyword could be something like “inbound marketing software.”. It’s the concept of not showing the same message to a brand-new visitor to your site that you would to a customer who''s been to your site multiple times.

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Ecommerce SEO: How to Get More Organic Traffic to Your Online Store

Salesforce Marketing Cloud

You can then use more of your paid media budget to focus on your remarketing efforts and customer retention strategy. Once you create and publish organic content — whether it’s a blog post, article, or an optimized product page — the asset keeps contributing to your ranking success even when you’re not actively working on it.