Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. The book is a bit repetitive in places, but it’s repetition with a purpose; this is important stuff!

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Ambal's Amusings

FEBRUARY 8, 2010

Vendors who deliver compelling content to match buyer information needs will be the big winners as B2B dollars begin to flow again. We all say we map our value focus to specific buyer needs. eMarketing Strategies for the Complex Sale. Click and download FREE eBook from Marketo and ClickDocuments.

Emarketing 100

Emarketing Vendors Content Marketo 100

Ambal's Amusings

MAY 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Ardath Albee's Tip.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

AUGUST 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! "Effective content for either technical or business buyers needs to address issues that keep them awake at night" Tom Pick's Bio. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!).

Work Management 100

Work Management Marketing Management B2B Business 100