Buyer Need Direct Marketing Forrester Online Marketing 
Ambal's Amusings
AUGUST 27, 2010
Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. "Effective content for either technical or business buyers needs to address issues that keep them awake at night" Tom Pick's Bio. Recommended Resources from B2B Marketing Experts. Ardath Albee's blog Marketing Interactions.
Ambal's Amusings
MAY 27, 2010
When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. An additional consideration is the different needs among members of the buying committee—influencers. Laura Patterson's book Marketing Metrics in Action.
Content Standard
OCTOBER 2, 2020
” — Ben Kunz “Ignoring online marketing is like opening a business but not telling anyone.” ” — Joe Chernov “Incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!).”
Expert insights. Personalized for you.
100 
Let's personalize your content