Ambal's Amusings

AUGUST 27, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. "Effective content for either technical or business buyers needs to address issues that keep them awake at night" Tom Pick's Bio. Recommended Resources from B2B Marketing Experts. Marketing Edge podcast.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

MAY 27, 2010

When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. An additional consideration is the different needs among members of the buying committee—influencers. The High-Tech Direct Marketing Handbook (Ebook).

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

B2B Digital Marketer

OCTOBER 5, 2020

What did they need? Honestly, what does a buyer need to help them make an informed decision that will solve this problem, that we are experts on solving, and let’s understand that buyer journey and make sure that we’ve created, we call them assets, but we’ve created assets for every step of the way.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Content Standard

OCTOBER 2, 2020

” — Ben Kunz “Ignoring online marketing is like opening a business but not telling anyone.” ” — Joe Chernov “Incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!).”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117