KoMarketing Associates
JANUARY 23, 2018
We can see this even more clearly in the 2017 Content Management and Strategy Survey , also from the Content Marketing Institute. In this report, we learn that only 33 percent of marketers have customer journey maps. What needs to be done – and what so few content marketers are doing – is to “map” your content to the buyer’s journey.
Cintell
MARCH 10, 2016
Online / digital marketing improvements: Persona-based website saw 210% increase in website traffic, 97% increase in website generated leads, 124% increase in website generated sales (MarketingSherpa). 100% higher content downloads from Web site, 10-25% increase in marketing-influenced revenue (MarketingSherpa). DemandGen).
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Ambal's Amusings
AUGUST 27, 2010
Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. "Effective content for either technical or business buyers needs to address issues that keep them awake at night" Tom Pick's Bio. Recommended Resources from B2B Marketing Experts. Ardath Albee's blog Marketing Interactions.
Ambal's Amusings
MAY 27, 2010
When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. An additional consideration is the different needs among members of the buying committee—influencers. Laura Patterson's book Marketing Metrics in Action.
Content Standard
OCTOBER 2, 2020
” — Ben Kunz “Ignoring online marketing is like opening a business but not telling anyone.” ” — Joe Chernov “Incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!).”
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