Madison Logic
JUNE 6, 2023
Building a Demand Creation Strategy When building your demand creation strategies, focus on educating buyers rather than selling them you’re a solution. Use these insights to pressure test existing content and update it for the best effect according to buyer needs.
Ambal's Amusings
MAY 27, 2010
Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? We asked our panel of B2B marketing experts " What do you recommend to marketers that create and market content? Marketing Edge podcast.
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Ambal's Amusings
SEPTEMBER 10, 2009
Plus, you can use those quotes in other marketing materials. Buyers need details, and especially results. The average customer story of 2-3 pages should include at least 2-3 quotes that capture the customer's emotions and the impact of the product or service. Jonathan Kranz's Tip.
The ROI Guy
SEPTEMBER 17, 2010
Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you. With ready access to an unprecedented wealth of on-line information, and skepticism toward vendors as a result of direct marketing overload, buyers have revolted and taken the buying cycle into their own hands.
Content Standard
OCTOBER 2, 2020
” — Simon Sinek “These days, people want to learn before they buy, be educated instead of pitched.” It’s education.” ” — Peter Drucker “Business has only two functions—marketing and innovation.” ” — Pam Moore “You cannot buy engagement. .”
The ROI Guy
APRIL 21, 2010
Leading B2B solution providers recognize that old sales and marketing techniques need to evolve to meet these new buyer demands. The Alinean driven initiative generated over 2,000 qualified leads per month, the highest success and ROI of any prior marketing campaign.
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