Buyer Need Differentiation Forrester Paper 
Ambal's Amusings
AUGUST 27, 2010
Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Blog Webbiquity Twitter TomPick.
The ROI Guy
JANUARY 17, 2011
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Televerde
AUGUST 30, 2021
Companies can use strategies like ABM to proactively reach out to high-potential buyers or utilize lead magnets to offer valuable content in exchange for contact information. According to Forrester, sellers who shape a buyer’s vision of their potential solution win 75% of subsequent purchases made.
Webbiquity
OCTOBER 8, 2019
The next largest expense is usually content production: website copy, blog posts, marketing collateral, white papers, ebooks, video, infographics, social media posts, etc. Actually, the B2B market is about twice as large, according to Forrester. Oh, and yes, some advertising, too. Do you like the green or the blue better?
Martech
APRIL 15, 2022
Remember that your content marketing isn’t restricted to written blogs; you should also focus on publishing e-books, white papers, images, infographics, GIFs, podcasts, and videos that you can share to engage and retain your audience. B2B marketing programs meet executive-level buyer needs via highly targeted promotions.
Expert insights. Personalized for you.
100 
Let's personalize your content