ANNUITAS

JANUARY 20, 2015

Simply having a demand generation program is no longer enough to drive sustainable revenue, as evidenced by the less than three percent of marketing departments that indicate their demand generation efforts are actually effective ( ANNUITAS 2014 B2B Enterprise Demand Generation Survey ).You

Top of Funnel 100

Top of Funnel Lead Ranking Demand Generation Agencies Demand Generation 100

The Mx Group

AUGUST 16, 2017

Account-Based Marketing. Buyer Strategy. Demand Gen and Lead Management. Your Top Ten Questions About B2B Buyer Personas. Recently, we partnered with Demand Gen Report to present a webinar about the power of personas. News & Events. Marketing Expertise. Sales Empowerment. Bottom-line Results. Brand Strategy.

Buyer Personas 84

Buyer Personas Account Based Marketing Demand Generation Agencies Work Management 84

LEADership

JANUARY 13, 2015

He has a very realistic view of what marketing needs to do in order to deliver what the customer wants. Based on Jon Iwata’s approach to marketing, here are 5 important questions your B2B organization needs to ask: 1. Does Your Customer Need You? Jon emphasizes the need for effective demand generation when selling to businesses.

CMO 40

CMO B2B Marketing Demand Generation Agencies Planning 40

The ROI Guy

SEPTEMBER 17, 2010

With marketers who seem more focused on gaming the channels themselves than in the value of the dialogue being created, buyers are now inundated with more product related and meaningless offers than ever. Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

KoMarketing Associates

APRIL 15, 2020

Understanding how a B2B buyer’s journey naturally progresses is key to designing a digital marketing program that works in any economic climate. So if you find yourself with a little extra downtime right now, it’s a good time to ask: How well are we meeting prospects’ informational needs? How do they discover us?

Buyer's Journey 157

Buyer's Journey Peer-to-peer Enterprise Management Work Management 157