Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. — can’t see into the future?

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . — can’t see into the future?

Intent Data 20

Intent Data Intent Bombora Dwell 20

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data?

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Inbox Insight

JUNE 30, 2023

ABM play #2: Demand acceleration through ABA Accelerating demand is the pivotal goal here, through intercepting accounts already displaying high buyer intent via targeted dynamic display ads, paid social and email partnerships. This allows the effective delivery of personalization at scale.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

Heinz Marketing

JULY 9, 2021

They hit the nail on the head when they note that content amplification isn’t a single strategy or technique, it encompasses many techniques, strategies, and methods such as social media, influencer marketing, paid search, etc. Incorporate buyer intent data against a suite of content-targeting and syndication solutions.

Paid Content 137

Paid Content Marketing Automation Services Work Management Marketing Management 137

Inbox Insight

NOVEMBER 30, 2021

Solutions which promote a smooth integration should therefore attract your optimal in-market buyers. Half of marketing buyers, 48% of HR buyers and over a third of IT buyers rely on 11-15 sources of information when researching a topic before making a purchase decision.

Work Management 97

Work Management Marketing Management Marketing Automation Services B2B 97

NetLine

JUNE 5, 2023

Ultimately, INTENTIVE separates itself from other intent-based solutions by focusing primarily on genuine buyer-level intent data. Existing intent solutions target and report on account-level intent. NetLIne’s own sales reps estimate that INTENTIVE saves them roughly an entire day’s worth of work each week.

Intent 52

Intent Intent Data Ideal Customer Profiles Intent Signal 52

NetLine

NOVEMBER 30, 2023

A B2B sales astronaut celebrates as they’ve closed a deal, all thanks to the intent-led content provided by marketing. There are digital asset and content management tools on the market that can help. Audit your existing content library against buyer-intent themes and needs to identify gaps. Look no further!

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

SalesIntel

APRIL 11, 2024

Develop personalized marketing campaigns and content tailored to the specific needs, challenges, and goals of your target audience. Leverage multiple channels and touchpoints to engage with key stakeholders within the target accounts, including email, social media, personalized ads, and direct mail. Here’s how.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

Develop personalized marketing campaigns and content tailored to the specific needs, challenges, and goals of your target audience. Leverage multiple channels and touchpoints to engage with key stakeholders within the target accounts, including email, social media, personalized ads, and direct mail. Here’s how.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

TrustRadius Marketing

OCTOBER 3, 2022

But how do you know if the companies that fit your ICP are actually in-market? Learn more about matched audiences, their targeting and retargeting capabilities, and how downstream intent data can help maximize their usefulness to find and win in-market buyers. What is a Matched Audience on LinkedIn?

Ideal Customer Profiles 52

Ideal Customer Profiles Linkedin Work Management Marketing Management 52

PureB2B

JULY 27, 2020

Good top-of-funnel marketing utilizes volume plus multiple channels, resulting in wide coverage across all networks. Is social media not converting the way you want it to? You can quickly allocate budget and resources to your email marketing, and so on. Target and engage the right B2B buyers through content syndication.

Top of Funnel 67

Top of Funnel Marketing Funnels B2B Thought Leadership Allocation 67

PureB2B

JULY 27, 2020

Good top-of-funnel marketing utilizes volume plus multiple channels, resulting in wide coverage across all networks. Is social media not converting the way you want it to? You can quickly allocate budget and resources to your email marketing, and so on. Target and engage the right B2B buyers through content syndication.

Top of Funnel 62

Top of Funnel Marketing Funnels B2B Thought Leadership Allocation 62

Inbox Insight

JANUARY 5, 2023

Demand gen is often seen as a single channel approach despite the fact that many demand generation channels exist: Content marketing. Email marketing. Video marketing. Paid social / Social media marketing. Align Sales and Marketing teams. Use intent data to find in-market buyers and scale demand.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

6sense

AUGUST 24, 2017

We have the technology and team to help our customers find in-market buyers and drive them through to conversion to impact the business in a lasting way. Q: Can you tell me about the market opportunity you see for 6sense? Dave : The market opportunity we have is so large that it’s almost unquantifiable.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48