Aberdeen
NOVEMBER 14, 2019
We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies. Buyer Intent Data Tools Market Insights. 5 B2B Marketing Predictions for 2020 by Forrester.
Only B2B
FEBRUARY 1, 2024
Enter the world of B2B intent data, a tool that will revolutionize the way you generate leads in 2024. Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 There is no arguing that actionable data drives business success.
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Content4Demand
NOVEMBER 5, 2021
Proved that intent data enhances ABM by determining targets’ interests, identifying trends for sales or marketing action and enabling the team to place the right targets in front of the right people at the right time. How can intent data help marketers build content that's customized for unique accounts and target buyers?
Zoominfo
JUNE 27, 2022
THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” Also, by automating much of the manual data-related tasks, good data management frees up teams to focus on high-value, strategic initiatives, and prospecting.
Albacross
NOVEMBER 4, 2021
68% of B2B buyers prefer to research online independently. And 62% of B2B buyers can make their purchase selection solely based on digital content. This trend will continue in 2022. Source: Forrester , 2021). What Types of Buyer Intent Data Do You Need? First-party Intent data. Intent Data for Sales.
Hubspot
AUGUST 30, 2023
11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. Likewise, solutions like Uniphore Q empower online sales meetings by validating a buyer’s sentiment toward offers and value propositions in real time with a shocking 99.83% accuracy.
Full Circle Insights
SEPTEMBER 12, 2022
According to Forrester , sales and marketing teams that work together using an ABM strategy are 6% more likely to exceed revenue goals than teams who are not using ABM. Today’s platforms help you understand buyer intent, keep track of advertising campaigns, and help you measure the success of your ABM strategy.
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