NetLine
APRIL 23, 2024
Buyer-intent data captures these footprints (signals) and provides insight into the research buyers are doing and what their interests are. It tells you what buyers have been searching for, where they are searching, and why. How can intent data be used to create more targeted and relevant sales outreach?
Outreach
MARCH 2, 2021
Today, your sales reps rely on more than traditional ‘buying signals,’ such as completing an online form or signing up for a free trial, to identify buyer intent. Sales reps now recognize buyer emotions and engagement. A task which has become harder— Forrester Research predicts that 80 percent of B2B sales will happen remotely.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Only B2B
FEBRUARY 1, 2024
Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester.
Martech
MAY 10, 2022
A different kind of B2B buyer. Today’s B2B buyer cohort, made up largely of millenials, is much more inclined to research products and solutions online. Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey.
6sense
NOVEMBER 2, 2021
Principal of Product Marketing (and former Forrester VP & principal analyst) Kerry Cunningham , you’ll learn: What the Dark Funnel is and what kinds of intent data it contains. Why it’s important, including examples of how it affects outreach and deal health. The Dark Funnel is brimming with anonymous buyer intent data.
6sense
DECEMBER 10, 2021
Custom Talking Points, which enables product marketers to provide guided conversation points for sellers based on buyer intent, role, and fit. Deeper integration with Outreach and SalesLoft to enable 6sense users to enroll contacts in shared sequences and team cadences via 6sense orchestration.
Madison Logic
AUGUST 26, 2020
Changes in 2020 mean marketing teams must now support an almost entirely digital buyer’s journey, and budgets for 2021 will shift away from the traditional foundation of major event investments that often resulted in funding tradeoffs for digital journeys. Tool 3: Personalization for Meaningful Connections.
Expert insights. Personalized for you.
59 
Let's personalize your content