How Customer Success Can Use ‘Dark Funnel’ Data to Increase Engagement, Renewals & More
6sense
DECEMBER 1, 2021
We talk a lot here about the data-realm of hidden buyer intent data we call the Dark Funnel. And we often talk about the Dark Funnel within the context of how this buyer information, when properly de-anonymized, can dramatically increase new-logo signings and revenue. Customer intent signals live there, too.
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