6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Knowing you’re reaching the right buyers at the right time is more crucial than ever. Mike Weir, Chief Revenue Officer, G2 .

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

SalesIntel

JUNE 28, 2021

They are at the start of their buyer’s journey and believe that you are one of the potential vendors that can solve their problems. So, you can tag them as good leads but not qualified leads as you don’t know if they meet your qualification criteria. The answer – using Buyer Intent Data. MOFU Leads.

Sales Management 52

Sales Management Top of Funnel Lead Ranking Sales Qualified Leads 52

LiveRamp

JUNE 27, 2019

It’s also important to think about how you can leverage your own first-party intent signals combined with third-party to create scale and competitive differentiation within specific accounts. Individual vs Company-Level Intent. Different providers of B2B intent data classify intent and determine signal strength in various ways.

Intent Data 45

Intent Data Intent Intent Signal Allocation 45

Zoominfo

JULY 13, 2021

We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. With Keywords & Tags, sales and marketing teams will be able to build an audience around interactions where a specific competitive alternative was mentioned by name.

Zoominfo 130

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 130

Inbox Insight

JUNE 28, 2021

Its intelligence allows strategic tagging and categorization of content within a centralized content platform which, if supported by machine learning capabilities and an AI recommendation engine, can use algorithms and models to analyze, interrogate and draw interpretations from any patterns in first party data against real-time buying signals.

Personalization 106

Personalization Ideal Customer Profiles B2B Marketing Lead Ranking 106

Zoominfo

JULY 13, 2021

We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. With Keywords & Tags, sales and marketing teams will be able to build an audience around interactions where a specific competitive alternative was mentioned by name.

Zoominfo 70

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70

Single Grain

NOVEMBER 3, 2020

Unlike traditional companies whose main aim is usually to get a sale, most SaaS companies use content marketing to differentiate themselves from their competitors and attract trial subscriptions or demo sign-ups. Therefore, content can be a great way to differentiate your SaaS product from competitors and reach potential new users first.

Marketing Budget 98

Marketing Budget Marketing Strategy Marketing & Strategy Sales Management 98