Buy Purchase Stats WOM 
EveryoneSocial
SEPTEMBER 28, 2021
Think about all the times a friend, family member, or co-worker recommended a product or service to you and how that may have influenced your buying decision or perception of a brand. Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence. on the 5 point scale.
EveryoneSocial
DECEMBER 6, 2022
Consider some of these stats if you haven’t seen (or heard) of them already. Millennials rank word-of-mouth as the #1 influencer in their purchasing decisions. But it’s not just about buying – how WOM affects hiring is also impressive. Three actionable takeaways: Key takeaway 1: Word of Mouth is how brands grow.
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EveryoneSocial
OCTOBER 20, 2020
Bazaar Voice ) Peer-to-peer marketing is the leading driver behind 20-50% of all purchasing decisions. There are so many stats on why word-of-mouth and peer-to-peer advocacy outperforms official brand channels and ads, but consider the importance of “WOM” (word of mouth) for hiring, marketing, sales, and retail! McKinsey ).
Sprout Social
JANUARY 12, 2022
Although word of mouth marketing is a form of advertising, keep in mind that WOM doesn’t represent an ad or ads. When customers share photos of their photos, experiences or purchases. For example, user-generated content is more relevant to a past customer that hasn’t made a purchase recently. Far from it, actually.
Adobe Experience Cloud Blog
JULY 6, 2010
Some of the tweets from his session include: ardath421 : How sales wants to sell has little impact on how buyers want to buy . shannan0 : More than 50% of marketing teams can’t track sales stats. . ardath421 : 83% of buyers say they did not follow traditional path in latest purchase process . ardath421 : Only 12.5%
Convince & Convert
APRIL 28, 2010
Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Multiple purchases doesn't always indicate that customer is a “talker&# that creates content or spread the word about your product.
KoMarketing Associates
OCTOBER 27, 2015
The data: Two-thirds of today’s buyers rely more on content to research and make purchasing decisions than they did a year ago, according to Demand Gen’s “2015 Content Preferences Survey.” The content shouldn’t stop flowing once the purchase has been made, as 80 percent of tech buyers said it’s important to receive content after a purchase.
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