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APRIL 26, 2024

It’s the kind of company you’re going to aim for: the most likely size, industry, and location to benefit from (and buy) your product and services. Create a customer journey map Just as you need to know who you’re trying to reach, you need to know where they interact with your brand along their buying journey.

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

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APRIL 10, 2024

Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. Score those strong purchase indicators highly and send these white-hot leads to sales. Luckily for marketers, lead scoring exists.

Lead Ranking 186

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 186

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SEPTEMBER 24, 2023

At this point, she might search for lower funnel keywords such as “How to buy a marketing automation solution” or “What to look for in a marketing automation demo.” SEO Funnel and Bottom-of-Funnel Keywords Certainly, keywords at all stages of the buying cycle are important — from top funnel keywords to lower funnel keywords.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

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APRIL 26, 2024

Traditionally, sales reps can assign a higher percentage to the likelihood of a deal closing as they confirm the prospect has the budget, identify decision-makers, and move further along the buying journey. But in today’s buying market, those structures are being pressure-tested. Sadly, macroeconomics are beyond our control.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

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FEBRUARY 16, 2024

Use customer data to segment your audience based on their buying history and current behavior. Then send targeted content to them based on the data, to encourage related purchases. Launch an educational nurture campaign Have you ever purchased a product, got excited about using it, and immediately run into frustrating roadblocks?

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

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SEPTEMBER 24, 2023

For example, “how to set up a marketing automation demo” or “how to buy a marketing automation tool” are phrases that signal the searcher is close to purchase, resulting in higher-quality website traffic. As you evaluate potential keywords, don’t forget to look for bottom-of-the-funnel keywords. Simple SEO: Use ALT tags.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

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OCTOBER 6, 2023

Take this as a for instance: Retail businesses can use the known history of transactions and marketing engagement to segment buyers, and drive follow up purchases with a strategic suggestion or discount. Using this document or others that describe best practices can help you define your program’s parameters and obtain buy-in from your teams.

SMS 181

SMS Advertising Mediums Work Management Marketing Management 181