B2B Memes

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. When a publication buys content (from staff writers or contributors), that clearly counts as editorial. I can never quite make up my mind.

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. When a publication buys content (from staff writers or contributors), that clearly counts as editorial. I can never quite make up my mind.

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Connecting the Dots from Steve Jobs to Me

B2B Memes

After some research, I likewise spurned Apple, buying a Kaypro II instead. That may be why nearly 40 years later, as I connect the dots from him through his brilliant products to me, his death seems so personal as well. But suddenly I realized that I not only could own a computer, but probably should. But make no mistake.

Class 100
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Start-Up Briefing Media Ltd. Blends Old with New

B2B Memes

We can see many future ways of expanding the product offerings over time. Then, when I left Incisive and Neil sold the remaining parts of Nexus Business Media our paths kept crossing as we independently tried to buy our own media assets. How did you and Neil get together on this venture? From that Briefing Media Ltd. was born.

Media 100