KoMarketing Associates

SEPTEMBER 29, 2014

Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. First, B2B buyers need pricing and marketing collateral and they expect to qualify their vendors in a straight-forward process. Give Us 10 Minutes & Win.

Customer Surveys 120

Customer Surveys Marketing Websites B2B Vendors 120

KoMarketing Associates

DECEMBER 7, 2017

Often due to wholesale pricing for product-based companies or the caliber of time needed for offered services, B2B companies don’t offer incentives or specials. They save money by buying in advance, and you get additional revenue upfront that can be used to better regulate cash flow. Offer Incentives or Specials. Seasonal Sales.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

APRIL 25, 2013

” to “I’m ready to buy from this site!” A huge majority of the traffic most websites receive from search engines are not ready to buy – from you, or from anybody. Marketo’s automated lead nurturing systems prepare those leads to buy. Follow Jon on Twitter: @jonmiller.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. One of the biggest elements of a landing page that can be tested is pricing.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

MAY 27, 2020

For example, if a user is looking for your pricing page, make sure the callout highlights how your pricing structure works or its competitive difference. 14 Examples of B2B Callouts for Pricing. Buy Now, Pay Later. Competitive Price. Good Prices. Multiple Price Options. Multiple Price Options.

Paid Search Agency 242

Paid Search Agency Advertising Agencies Examples Ads 242

KoMarketing Associates

JANUARY 25, 2018

By nature, the B2B buying process is more complex because of larger and more costly purchases, and a longer sales cycle. For B2C, a customer can see a post about a sale on shoes and go directly to the store or website and buy the pair that they’re looking for. When it comes to online transactions, the B2B space is a bit more complex.

SEO 219

SEO B2B Top of Funnel B2B Thought Leadership 219

KoMarketing Associates

APRIL 19, 2016

With these thoughts in mind, I want to walk through some ways to map your content strategy to match the three primary stages of the buying cycle and the types of content that might resonate best with the audience at each stage. Stage 3: Ready to Buy. pricing sheets, testimonials, help and support documentation and more.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120