Martech

OCTOBER 30, 2023

Domain-based Message Authentication, Reporting & Conformance (DMARC) is not only mandatory for BIMI; it is a general email authentication protocol that helps administrators prevent hackers or other bad actors impersonating (spoofing) their organization or domain. If you are sending too frequently, you may see a drop in your open rates.

Email Marketing 108

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 108

Navigate the Channel

JANUARY 3, 2024

Common mistakes include buying lists , neglecting to clean your list and failing to segment it properly. Instead of buying lists, focus on organic growth. Track key metrics, including open rates, click-through rates, conversion rates and unsubscribe rates.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Litmus

JULY 8, 2021

Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Conversions and conversion rate. What about the open rate? Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. Opens and open rate.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Porch Group Media

NOVEMBER 10, 2022

Marketers listed email marketing as the most effective marketing strategy, followed by Paid Search/Ads, Organic Search, Social Media, and Events. buy something from a marketing email. 43% of marketers are changing how they measure email performance because of Apple’s Mail Privacy Protection, and 24% aren’t making any changes for now.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Litmus

JUNE 23, 2022

Now they find themselves racing to adopt new personalization trends meant to mitigate privacy changes, such as Apple Mail Privacy Protection (MPP) or the loss of third-party cookies. We expect B2B organizations to handle enterprise data responsibly, just as we expect B2C companies to be responsible stewards of personal data.

Privacy Protection 63

Privacy Protection Personalization Privacy Mobile Advertising 63

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Each of these metrics has value (even the open rate) when you use them to track trends — whether they’re increasing or decreasing.

Budget Programs 111

Budget Programs Long Tail Marketing Ad Frequency Click Rate 111

Scoop.it

NOVEMBER 3, 2022

Organize your gift guide emails by persona like Gifts for mom, Gifts for the outdoorsmen, Gifts for the fashionista, etc. Keep track of the browsing data on different kinds of gifts and people your customers are planning to buy for. Avoid resending the emails to non-openers automatically. Create a gift guide.

Email Marketing 94

Email Marketing Tips Planning Deliverability 94